The Story
It started with one ebook.
Now anyone can publish one.
Quari didn't come out of a boardroom. It came from a regular person who figured out how to make a real ebook, sold it, and couldn't stop thinking: why isn't this a product?
Established
MMXXVI
Classification
Independent publishing house
Digital-first imprint
You → Quari's authors
→ Quari's publishers
It started with ChatGPT. Throwing ideas at it, scrapping them, starting over. Generating cover concepts — dozens of them — going back and forth for days trying to land on something that actually looked like a real book. Not one session. Days of it. Tweaking prompts, regenerating, second-guessing, starting the concept over from scratch more than once.
Then everything moved to Claude — the concept, the cover direction, whatever notes had survived the back-and-forth. More iteration. Restructuring the chapters, rewriting the flow, figuring out what actually belonged in the book. Claude would write a section, it wouldn't feel right, back to prompting. Days of that too. Eventually it started coming together — real chapters, real voice, something that read like an actual book instead of generated filler.
Then Cursor. Build the landing page — break something — fix it — rebuild it. Back to Claude for copy. Back to ChatGPT for images. Back to Cursor to wire it all up. Weeks of going between all three, stitching pieces together, until finally there was a real page on a real domain with Stripe connected and a buy button that actually worked.
He put it up. People bought it. And after all of that — after weeks of trial and error across three tools — the thought that wouldn't leave was: that whole process should not take that long. Brainstorm, write, design, build, publish, sell — that should be one thing. That should just work.
So he built Quari. Not a word processor with features bolted on. An actual publishing house — the kind that takes your rough idea and turns it into a real book with a real cover and a real store. The kind that used to cost a team and a year. Now it costs an afternoon.
The name comes from the quarto — the early printing format that made books smaller, cheaper, and available to audiences they couldn't reach before. Same idea, four hundred years later. Publishing was gatekept for long enough.
Who Quari Is For
If you have something to say, you have a book.
Quari is not just for writers. It's for anyone who has built something worth explaining, lived something worth sharing, or knows something other people want to learn.
The Expert
You've spent years in your craft — consulting, coaching, cooking, coding, building. That knowledge is worth more than a LinkedIn post. Quari turns it into a book people can buy, read, and reference. A permanent product from expertise you already have.
The Creator
You have an audience — a newsletter, a following, a community. They already trust you. A book is the highest-signal thing you can sell them. Quari makes it fast enough to actually happen.
The Side-Hustle Builder
You want a product that generates revenue without your constant attention. A book with its own storefront runs 24/7. One sitting to make it. Stripe connected. Done.
The Storyteller
Fiction, memoir, poetry, essays — Quari handles every genre. You bring the voice and the idea. Quari provides the structure, the prose, and the presentation.
The First-Timer
Never published anything. Don't know where to start. That's exactly who Quari was designed for. Free credits let you write a complete book and preview your storefront — so you see the full product before you spend anything.
The Prolific
You have too many ideas and not enough time. Quari compresses a book from concept to live storefront in one afternoon. Publish one a month. Build a catalogue. Own your shelf.
The Process — Step by Step
From blank page to live storefront — here's exactly what happens.
Every decision you make is listed below. There are no surprises — this is the full sequence, start to finish.
Step 01 — You
The Brief
You are the brains.
This is all you. You fill out the commission brief — a focused set of questions that gives Quari's authors everything they need to understand exactly what you're building. You are the only one who can do this part. Here's what you decide:
- Book type — Novel, how-to guide, cookbook, memoir, business book, manga, poetry collection, children's book, essay collection, and more.
- Genre — Fiction genres (thriller, romance, sci-fi, literary) or non-fiction categories (self-help, parenting, finance, health, food, tech).
- Length — Short (under 10k words), Standard (10k–30k), or Long (30k+). This sets the chapter count and depth.
- Your concept — What the book is actually about. A few sentences describing the core idea, the story, or the subject matter.
- Your reader — Who you're writing for. The more specific you are, the more targeted the voice and content will be.
- Tone and voice — Casual or formal, personal or professional, funny or serious, instructional or narrative. You pick.
- Anything you want Quari to know — Reference books, personal stories to include, specific things to avoid, your background in the subject.
From that brief, Quari's authors generate a full blueprint: a working title, a premise, a chapter-by-chapter outline with each chapter's purpose, and the visual identity that will carry through the cover and storefront. You review the entire blueprint before anything gets written. You can edit any chapter, add chapters, remove them, adjust the direction entirely — the blueprint is yours to approve before a single word of the manuscript is produced. Your vision, confirmed. Then the handoff begins.
You can also use the concept enhancer — if you have a rough idea but aren't sure how to pitch it, Quari's authors will shape it into something sharper. Or dictate your brief by voice if typing isn't how you think. The goal is to get your actual vision in, however that's easiest.
Step 02 — Quari's Authors
The Manuscript
They write it.
Once you approve the blueprint, the brief gets handed off to Quari's authors. They open the bindery and get to work. You watch the manuscript build in real time — chapters arriving one by one, streaming live on screen. Not summaries, not outlines. Full, readable prose in the voice and tone you specified. Their job is to write it. Your job is to watch, approve, and redirect.
As each chapter arrives, you can edit it inline immediately — fix a sentence, cut a paragraph, add a story from your own experience, rewrite a section completely. Once you're happy with a chapter, the authors move to the next one. You stay in control the whole way through.
After all chapters are written, you land in the full manuscript editor. Here you can:
- Edit any chapter freely — the editor works like a word processor.
- Use the chapter editor to have Quari's authors rewrite sections with a specific instruction ("make this more conversational", "add a real-world example here", "cut this down by half").
- Regenerate any individual chapter if you want a completely different take.
- Add new chapters — write them yourself or have Quari generate them.
- Adjust chapter order by dragging and dropping.
- Export the full manuscript as a PDF at any point.
When the authors finish, you have a complete manuscript — not a rough draft that still needs weeks of work. Something you can actually put in front of people. Then it's time for the third team.
Step 03 — Quari's Publishers
The Cover
They design it.
The manuscript is done. Now Quari's publishers step in. They take everything in your brief — the genre, the tone, the visual identity you described — and generate cover options for the book. Different compositions, different color palettes, different feels. You pick the one that fits.
Before they start, you can guide the direction — describe a mood, a color scheme, a visual reference, or a specific image you have in mind. Or you can let the publishers interpret the brief on their own. If you don't love what comes back, you can regenerate. You can also use the direction enhancer — if you know the vibe but can't quite put it into words, it translates it into something the publishers can work with.
The cover you select becomes the visual anchor for everything that follows — the storefront, the sales copy, the color palette of the entire page. It's not decorative. It does real work.
Step 04 — Quari's Publishers
The Storefront
They build the store.
This is where Quari separates itself from every other writing tool. Most of them stop at the document. Quari's publishers don't stop until the store is built and ready to sell.
They generate a complete, fully-designed sales page built specifically around your book — not a template with your name swapped in. A real storefront: custom layout, your cover front and center, a headline that speaks directly to your reader, sales copy that explains what the book delivers and why it's worth buying.
You receive two completely opposite storefront directions to choose from — intentionally contrasting layouts and editorial styles so you have a real decision to make, not two versions of the same thing. Pick the one that fits your book. If neither feels right, you can regenerate both for credits and get two fresh directions — as many times as you need until something clicks. Once you've chosen, you keep customizing: edit any section's copy directly, prompt specific changes ("make this intro more direct," "add a section about what's inside the book"), or make sweeping changes to the whole page at once.
When you're ready to sell: connect your Stripe account, set your price, and publish. Your storefront goes live. Quari takes 15% of every storefront sale — you keep 85%. Export the PDF and sell it anywhere else — your email list, Gumroad, wherever — and that revenue is entirely yours, no cut at all.
Pricing — Full Transparency
Try it free. Write your first book before you spend anything.
Free credits let you write a complete book and preview your storefront — no credit card required. See exactly what Quari produces before you decide if it's worth paying for.
Quari runs on a credit system because every time you open the bindery, we have to get the whole pipeline moving. Somewhere deep in the Quari Publishing House — located, for reasons we don't fully understand, in Antarctica — there are three specialized teams on retainer: the authors who write your book, and the publishers who design the cover and build the store. All of them waiting on standby, ready to go the moment you hit commission. It's not cheap keeping that kind of talent on call around the clock. But we do it, because we firmly believe that everybody deserves their own book.
(In all seriousness: credits are the honest way to keep pricing transparent. The cost of each credit reflects what it actually takes to produce your book — and we pass it through to you at as close to cost as the business can sustain. No hidden fees, no surprises.)
A complete volume costs 5 credits for the blueprint, 2 credits per chapter, and 1 credit for the sales page. A standard 10-chapter book runs about 26 credits total. At the Author tier ($19/month), your 200-credit monthly allowance covers seven or eight complete books per billing cycle. At the Imprint tier ($49/month), 600 credits gives you serious volume.
Quari takes a 15% platform fee on storefront sales — that's how we keep the lights on for the authors and publishers. Stripe takes their standard processing fee (~2.9% + /usr/bin/bash.30) on top of that. Outside of your Quari storefront, the fee is zero: export your PDF and sell it on Gumroad, your email list, anywhere — Quari doesn't touch those sales. We're paid by the subscription and the storefront fee. Nothing hidden.
Common Questions
Everything you want to know.
Do I need to be a writer to use Quari?
No. Most Quari users are not writers — they're coaches, consultants, chefs, parents, founders, hobbyists. You need to know your topic and be able to describe what you want. Quari handles the writing. You read, edit, and approve.
Does it actually produce a readable book, or is it going to sound generic?
The quality depends on the brief. The more specific you are about your topic, your reader, and the voice you want, the better the output. The catalogue on this site — Dinner in Twenty, Northbound by Morning, Raise Them Strange — those were all produced through Quari. Go look at them. That's the real answer.
Do I own the book? Can I sell it wherever I want?
You own everything — the manuscript, the cover, the content. You can sell it through your Quari storefront, export the PDF and sell it on Gumroad, email it to your list, print it, give it away. No lock-in. No restrictions.
Does Quari take a cut of storefront sales?
Yes — Quari takes 15% of every sale through your storefront. You keep 85%. Outside the Quari storefront, the fee is zero — export the PDF and sell it wherever you want and every cent is yours.
What kinds of books can I make?
Any genre: how-to guides, cookbooks, memoirs, fiction, essays, business frameworks, parenting books, poetry collections, manga-style comics, children's books. If it can be a book, Quari can make it.
How long does a complete book take?
From brief to published storefront: one sitting. Most books take between one and three hours from start to live. A short how-to guide can be done in under an hour. A longer fiction work might take an afternoon. Not a week. Not a month. Today.
Can I edit the book after it's generated?
Yes. You can edit inline as chapters arrive, edit afterward in the manuscript editor, regenerate individual chapters, add your own material, change the voice, or restructure entirely. It's your book. Edit as much or as little as you want.
What if I want to try it without paying?
Free credits let you write a complete book and preview your storefront. No credit card required. You'll see exactly what Quari produces before you decide if it's worth $19 a month. Publishing and selling requires a paid plan.
You already have the book inside you.
The thing you know. The story you've been meaning to write. The guide your audience keeps asking for. Start today — free credits included — write the whole book and preview the storefront before you spend a dollar.
Quari Press · An Independent Imprint · Est. MMXXVI