A Format
Word count, trim size, file format, and pricing specs for a chiropractor lead-gen ebook that ranks on KDP and converts readers into booked patients.
Chiropractors don't need a 300-page book. You need a tight, credible read that gets a new patient to book an appointment before they finish chapter three. This spec is built for that job: short enough that a busy parent or a guy with sciatica actually finishes it, specific enough that it reads as real expertise instead of a brochure. Everything below, word count, trim size, file format, front and back matter, is calibrated for two outcomes at once: ranking on Amazon KDP as a legitimate health book, and working as a direct-sale lead magnet or in-office giveaway that turns readers into booked consults. Follow this spec and you avoid the two failure modes we see most: books too thin to sell, and books too long for anyone to read past page 20.
That's roughly 70 to 110 pages, the sweet spot for a patient-education book. Long enough to cover a real framework (say, 5 causes of chronic back pain and what to do about each), short enough to read in one sitting on a Sunday afternoon. Amazon reviewers punish books that pad to hit 200 pages with fluff. A tight 18,000-word book that solves one clear problem outperforms a bloated one every time.
For KDP paperback, use 6x9 inches, the standard nonfiction trim that Amazon's print templates handle cleanly and that looks credible on a shelf or in an office waiting room. Interior file: print-ready PDF, images and cover art at 300 DPI minimum. For the ebook version (KDP and direct sale both), export EPUB for e-readers and a separate PDF for direct download links you send from your own site or email list.
Title page, a one-page 'About the Doctor' with your credentials and the specific patient problem you treat, and a short intro chapter that names the reader's exact pain (literally and figuratively) in the first three paragraphs. Skip the foreword from a colleague, nobody reads it and it delays the pitch. Get to the content by page 5.
Close with a clear call to action: a QR code or link to book a consult, a symptom checklist readers can bring to their first appointment, and one page on what to expect at your practice so the first visit feels lower-risk. This is the actual conversion mechanism of the book. Everything before it is trust-building for this one page.
On KDP, price the ebook at $2.99 to $6.99 and the paperback at $9.99 to $14.99, standard nonfiction health-category range that keeps you eligible for the 70% royalty tier without pricing out impulse buyers. For direct sale as a lead magnet from your own site, price it free or $0.99, the goal there is email capture and appointment bookings, not book revenue.
nonfiction
“The book that turns office workers with chronic back pain into booked patients.”
A patient-education book targeting the largest chiropractic demographic: people who sit at a desk 8 hours a day and have low-grade back and neck pain they've normalized. Covers 5 specific causes tied to desk posture, what each one feels like, and why adjustment plus at-home correction fixes it. Ends with a booking CTA and a printable posture checklist.
nonfiction
“The book that removes first-visit fear for chiropractic-curious patients.”
Written for the huge segment of people who've considered chiropractic care but never booked because they don't know what happens, worry it'll hurt, or don't trust the 'cracking' they've heard about. Walks through a real first visit step by step, addresses the myths directly, and closes with what-to-expect content plus a low-pressure booking CTA.
Make Your Own
Write it, illustrate it, publish it. You own the copyright the moment it exists — sell it on Amazon, Gumroad, or your own site. Quari only takes 15% on books sold through your Quari storefront.