A Format

Course Creator eBook Format Spec for KDP and Direct Sale

The exact word count, trim size, file format, and front/back matter spec for course creators publishing a lead-magnet or companion book on KDP.

Course creators keep treating the companion book like an afterthought. You spend six weeks on the curriculum, then throw a Google Doc export at KDP the night before launch and wonder why the formatting looks broken on a Kindle. The book is doing real work for you: it's the lead magnet that gets someone into your funnel, the credibility object that makes a stranger trust you enough to buy the $500 course, the thing people can hold up and say "I wrote a book." None of that works if the spec is wrong. Wrong trim size gets you margin warnings. Wrong file format gets you a blurry cover thumbnail. No front matter means no way to route readers into your course. This page is the actual production spec, the numbers Quari Press uses when it builds a course creator's book, so you can stop guessing and start shipping.

Word count: shorter than you think

Course creator books run 15,000 to 35,000 words. That's a 90 to 150 page paperback. You're not writing a textbook, you're writing the thing that proves you know what you're talking about and pushes the reader toward the full course. Padding it to 60,000 words to feel 'legit' just adds friction between the reader and the CTA.

Trim size and interior format

6x9 inches is the standard nonfiction trim on KDP, and it's what readers expect from a business or how-to book. Interior goes black and white unless you have charts or screenshots that need color, in which case budget for KDP's higher color-print cost per page. Keep margins at minimum 0.5 inches with an extra 0.125 inches on the inside gutter for anything over 150 pages.

Front matter that actually converts

Title page, copyright page, then a short intro, then table of contents. After that: put your course or offer link on its own page before chapter one, not buried in the back matter where nobody reads it. Readers who make it through your intro are your hottest leads. Give them the link while they're still warm.

Back matter is your second conversion shot

End with a clear next-steps page: what to do after finishing the book, a direct link or QR code to the course, and one more reason to click through. A resources or worksheet appendix works well here too, since course creators often have templates or checklists that pair naturally with the book's content.

File format for dual distribution

KDP wants EPUB or a formatted DOCX/PDF for print, exported at 300 DPI for any interior images or diagrams. If you're also selling direct from your own site or via Quari Press, keep a separate EPUB and a print-ready PDF so you're not stuck reformatting later when you want to sell outside Amazon.

Format Spec

Interior
Black and white (color only if charts/screenshots require it)
Image DPI
300 DPI minimum
Trim size
6" x 9"
Word count
15,000-35,000 words
Back matter
Next-steps page, course/offer link or QR code, resource appendix
File format
EPUB for KDP, separate print-ready PDF for direct sale
Front matter
Title page, copyright, intro, TOC, course CTA page before ch. 1
Pricing tier
$0.99-$4.99 on KDP, or free direct-sale version gated by email

Key Takeaways

  • Target 15,000-35,000 words. Course companion books sell on clarity, not length.
  • Use 6x9 trim, black and white interior unless charts require color.
  • Put your course CTA right after the intro, not just in the back matter.
  • Export EPUB for KDP and a separate print-ready PDF for direct sale.
  • 300 DPI minimum on any interior images, screenshots, or diagrams.
  • Price for legitimacy on KDP, or gate a free version for lead-gen off Amazon.

Questions Worth Asking

How long should a course creator's companion ebook be?
15,000 to 35,000 words. Long enough to deliver real value and establish authority, short enough that someone finishes it in a weekend and moves straight into your course.
Should I price it as a paid book or give it away free?
Both work. A $0.99-$4.99 price on KDP builds legitimacy and passive income. A free direct-sale version (email-gated) works better as a pure lead magnet. Many course creators run both: paid on Amazon, free on their own site.
Do I need a professional cover designer?
For KDP, yes, invest here. The cover thumbnail is your only shot in search results and it needs to read clearly at 300x450px. A templated cover built for print, not just Instagram, is worth the cost.
Where do I put my course link in the book?
Twice: once right after the intro (for the hot reader who's already convinced) and once in a clear back-matter CTA page. Don't rely on one mention buried in chapter 3.
Can I use my course transcript as the book content?
You can start there, but a raw transcript reads like a transcript. Restructure it around the reader's problem instead of your lesson order, cut the verbal filler, and add a few sections that only exist in the book, not the course, so it doesn't feel like a rehash.

Volumes Worth Commissioning

nonfiction

The 90-Minute Framework Book

Turn your signature framework into a book someone finishes before your webinar ends.

A short, tight nonfiction book (18,000 words) that walks through your core course framework step by step, ending with a direct path into the paid course.

nonfiction

The Student Success Playbook

Stack real student wins into a book that sells the course by showing, not telling.

A case-study driven book built from your best student outcomes and the exact steps they took, positioned as social proof that converts skeptics into buyers.

Make Your Own

Start writing yours free. Keep 100% of what you make.

Write it, illustrate it, publish it. You own the copyright the moment it exists — sell it on Amazon, Gumroad, or your own site. Quari only takes 15% on books sold through your Quari storefront.

Reader
Free
50 credits to start
Author
$19
per month
Studio
$49
per month