- How long should a course creator's companion ebook be?
- 15,000 to 35,000 words. Long enough to deliver real value and establish authority, short enough that someone finishes it in a weekend and moves straight into your course.
- Should I price it as a paid book or give it away free?
- Both work. A $0.99-$4.99 price on KDP builds legitimacy and passive income. A free direct-sale version (email-gated) works better as a pure lead magnet. Many course creators run both: paid on Amazon, free on their own site.
- Do I need a professional cover designer?
- For KDP, yes, invest here. The cover thumbnail is your only shot in search results and it needs to read clearly at 300x450px. A templated cover built for print, not just Instagram, is worth the cost.
- Where do I put my course link in the book?
- Twice: once right after the intro (for the hot reader who's already convinced) and once in a clear back-matter CTA page. Don't rely on one mention buried in chapter 3.
- Can I use my course transcript as the book content?
- You can start there, but a raw transcript reads like a transcript. Restructure it around the reader's problem instead of your lesson order, cut the verbal filler, and add a few sections that only exist in the book, not the course, so it doesn't feel like a rehash.