A Format
Word count, trim size, file formats, and pricing specs for ecommerce founders turning their brand story into a KDP or direct-sale ebook.
If you built a brand from nothing and you're sitting on a story about sourcing nightmares, a launch that almost didn't happen, or the ad campaign that actually worked, that story is worth more as a book than as a highlight reel on your Instagram grid. This page is a spec sheet. Trim size, word count, file formats, front matter, what KDP wants versus what a direct-sale PDF needs. No fluff about "finding your voice." Just the production details so you can build the thing and sell it. Ecommerce founder books work because other founders are starving for specifics. Not "I hustled hard." Actual numbers. Actual vendor names (or close enough). Actual mistakes. Quari Press exists to take your notes, your Slack threads, your voice memos from the car, and turn them into a manuscript that ships.
Founder-story books sell because the audience is other founders looking for a map, not a motivational poster. The format needs to hold real operational detail (vendor problems, cash flow crunches, the ad that actually converted) without turning into a spreadsheet. Structure it like a business memoir: chronological, specific, honest about what almost failed.
Target 25,000 to 40,000 words across 6 to 9 chapters. Each chapter should center on one decision or one crisis, not a general theme. Open with the origin problem, close with the distilled playbook. Readers finish this in a single flight or a weekend, which is the point.
Export EPUB and MOBI for Kindle and other e-readers, plus a print-ready PDF at 6x9 trim, 300 DPI for any cover or interior images. If you're doing print-on-demand through KDP, the interior needs to meet Amazon's bleed and margin specs exactly or the upload gets rejected.
$9.99-$14.99 for KDP ebook pricing sits in the sweet spot for business/entrepreneurship categories, high enough to signal real value, low enough for an impulse buy. Direct sale through your own site can run $19-$29 since you're not splitting revenue and you're selling to a warmer audience who already trusts your brand.
Skip the generic dedication page. Use the front matter for a short 'why I wrote this' note in your real voice. Back matter should point directly to your product, your email list, or a next resource, this is a founder audience already primed to buy from you again.
business
“How you got your first 100 customers before you had a brand, a budget, or a clue.”
A tactical ebook for early-stage DTC founders breaking down exactly how the author landed their first 100 paying customers with no ad budget, no audience, and no playbook. Covers cold outreach, first Instagram posts that converted, the one favor that got the ball rolling, and the pricing mistake that almost killed momentum in week two.
business
“The overstock order that nearly sank the company, and the three rules that came out of it.”
A cautionary, specific breakdown of a major inventory or supply chain miscalculation, what caused it, what it cost in real dollars, and the exact process changes the founder made afterward. Built for ecommerce operators who are past the scrappy stage and now managing real cash flow, real vendors, and real risk.
Make Your Own
Write it, illustrate it, publish it. You own the copyright the moment it exists — sell it on Amazon, Gumroad, or your own site. Quari only takes 15% on books sold through your Quari storefront.