A Format
The exact production spec for an executive coaching ebook: word count, trim size, KDP and direct-sale file formats, front/back matter, and pricing tier that closes engagements.
You don't need a 300-page book to close a $15K engagement. You need a tight, well-produced ebook that proves you know exactly what you're talking about before the first discovery call ends. Executive coaches get this wrong two ways: they either publish a bloated memoir nobody finishes, or they slap a PDF together that reads like a LinkedIn post stretched thin. Neither closes deals. This page gives you the actual production spec, word count, format, trim size, front matter, pricing, so your book reads like a $500-an-hour asset instead of a lead magnet. Build it on Quari Press and you get the manuscript, cover, and both KDP and direct-sale files without hiring a formatter.
An executive reading your book on a plane is deciding whether to hire you, not whether to enjoy your prose. Every formatting choice, chapter length, white space, subheads, either signals rigor or signals padding. Get the spec wrong and the book undercuts the exact authority it was supposed to build.
45,000 to 60,000 words is the sweet spot. Long enough to demonstrate a real framework, short enough to finish on one flight. Coaches who pad past 70K to feel like a "real book" usually lose the reader by chapter six, which kills the referral and the close.
For KDP paperback, use 6x9 inches, the standard trade size that reads as professional on a desk, not a workbook. For ebook, ship reflowable EPUB for KDP and a fixed-layout PDF for direct sale from your own site, since PDF preserves your branding and lets you embed a calendar link buyers on Amazon never see.
Front matter needs a one-page credibility block (results, clients, credentials) before chapter one, not after. Back matter is where the book earns its keep: a clear next-step page with your booking link, not a generic "thank you for reading." Skip both and the book becomes content instead of a funnel.
Price the ebook at $19-$29 on KDP and $47-$97 for a direct-sale version bundled with a workbook or assessment. A $2.99 price tells the market this is a freebie. A $49 price tells the market this is a credential, and credentials close bigger contracts.
business
“A 50K-word diagnostic for coaches who work with companies losing senior talent at the promotion line.”
A tight, framework-driven ebook built around a named model (The Ceiling Framework) that diagnoses why high performers plateau or exit right before senior promotion. Positions the coach as the person who can name and fix the pattern before the board notices the attrition line.
business
“A field manual built for coaches whose ideal client just inherited a team in crisis.”
A short, action-oriented ebook structured as a week-by-week field manual for executives stepping into a new leadership role with a struggling team. Built to be handed to a new VP or C-suite hire in week one, positioning the coach as the standing advisor for the entire onboarding period.
Make Your Own
Write it, illustrate it, publish it. You own the copyright the moment it exists — sell it on Amazon, Gumroad, or your own site. Quari only takes 15% on books sold through your Quari storefront.