- How long should a fitness coaching ebook be?
- Aim for 12,000-20,000 words, roughly 60-90 pages. Long enough to feel substantial, short enough to finish in a weekend.
- Should I self-publish on KDP or sell direct?
- Do both. KDP gets you discovery and Amazon's search traffic. Direct sale (or free lead magnet) on your own site or link-in-bio gets you the email and skips Amazon's 30-70% cut.
- What trim size works best for Amazon KDP?
- 6 x 9 inches is standard for nonfiction paperback and reads as professional without inflating page count. Ebook file format doesn't need a trim size, but KDP still wants one set for the paperback listing.
- Do I need before/after photos in the book?
- Not required, but client transformation stories (with permission) do more selling than stock progress-photo grids. Written case studies work fine if you don't have image rights sorted.
- What's a fair price for a coaching ebook?
- $9-$19 for a standalone lead-gen book, $27-$47 if it includes templates, meal plans, or a workout tracker as bonus content.