- How long should a real estate agent ebook actually be?
- 6,000 to 12,000 words. Long enough to prove you know the market, short enough that a busy client finishes it in one sitting. Anything past 15,000 words starts feeling like a textbook nobody asked for.
- Do I need an ISBN to sell this myself?
- No. If you're selling direct from your own site or handing it out as a lead magnet, skip the ISBN. Only get one if you're pushing wide distribution through Amazon KDP as a standalone paid product.
- Should I charge for it or give it away?
- Both work. A $9-$19 price tag on KDP builds legitimacy and search visibility. A free PDF gated behind an email opt-in builds your list. Most agents do both: paid on Amazon, free on their own site.
- What size should the cover be?
- KDP wants 1600x2560px minimum at 300 DPI, 1.6:1 ratio. If you're only distributing a PDF direct, a simple 1800x2700px cover works fine, just keep it print-resolution in case someone prints it.
- Can I use real client stories in the book?
- Yes, anonymized. Change names, blur identifying details, and if a story is recent or recognizable, get a quick verbal okay from the client first. The specificity is what makes the book credible, don't sand it down to nothing.