A Format

Relationship Coaching eBook Format Spec for KDP and Direct Sale

Exact production specs for a relationship coaching ebook: word count, trim size, file formats, DPI, front/back matter, and pricing for KDP and direct sale on Quari Press.

A relationship coaching ebook is a business card that never stops working. It qualifies leads while you sleep, gives you something real to hand a prospect instead of a business card, and turns "I help couples communicate better" into a body of work someone can actually hold. But most coaches stall on the wrong question. They ask "what should I write about" when the real blocker is production. What word count is credible. What trim size looks right on Amazon next to Gottman and Perel. What front matter makes a 90-page book feel complete instead of thin. This page is the spec sheet. Word count, format, file types, DPI, front and back matter, pricing tier, all of it laid out so you can build the file once and get it right, then let Quari Press handle the KDP export and the direct-sale version at the same time.

Why relationship coaches undersell their own book

Coaches write 12,000 words, call it thin, and never publish. Meanwhile a focused 25,000 to 35,000-word book that solves one specific relationship problem outsells a bloated 70,000-word general one, every time, because the buyer is in pain and wants the fix, not a textbook. Length is not the credibility signal. Specificity is.

KDP and direct sale are not the same file

KDP wants a clean EPUB or a KDP-formatted MOBI derivative with embedded fonts stripped to Amazon's approved set. Direct sale (your own site, a Stripe checkout, a link in your Instagram bio) wants a print-quality PDF with your actual brand fonts and a locked layout that looks identical on every device. Build for both from day one or you will rebuild the whole file later.

Front matter sells the transformation before chapter one

A relationship coaching book needs a client-results page before the table of contents, not after. Testimonials up front, framework name on the copyright page, a one-paragraph 'who this book is for' on the very first page. Readers deciding whether to trust a stranger with their relationship advice make that call in under 90 seconds.

Pricing signals expertise, not accessibility

$0.99 says hobbyist. $14.99 to $24.99 says practitioner, and that range is what converts a stranger into a paying client later, because the book positions you as someone whose time costs money. Direct-sale price it 20 to 40 percent above your KDP price since you're not splitting 30 percent with Amazon and the buyer is already warm from your content.

Format Spec

Image DPI
300 DPI print assets, 150 DPI ebook-embedded images
Trim size
6 x 9 in (standard nonfiction trade)
Word count
25,000-40,000 words (single framework); 45,000-60,000 (full curriculum)
Back matter
Client CTA page (booking link/QR), about-the-coach bio, next-steps resource list
File formats
EPUB + KDP-MOBI for Amazon; locked PDF/X for direct sale
Front matter
Title page, results/testimonial page, disclaimer, TOC, intro (in that order)
KDP price tier
$14.99-$24.99
Direct-sale price
20-40% above KDP price, bundled with a bonus worksheet PDF

Key Takeaways

  • 25,000 to 40,000 words is the credible range for a single-framework relationship coaching book, not 70,000+
  • Build for KDP (EPUB/MOBI, Amazon font set) and direct sale (locked-layout PDF, brand fonts) as two separate exports from one source file
  • Front matter needs a results/testimonial page before the table of contents, not buried in an appendix
  • Price $14.99 to $24.99 on KDP and 20 to 40 percent higher on direct sale, since the book is a positioning tool, not a volume play
  • Include a therapy-disclaimer line on the copyright page if the book touches mental-health-adjacent territory
  • 6x9 trim size matches category standard and reads as trade nonfiction, not a workbook

Questions Worth Asking

How long should a relationship coaching ebook be?
25,000 to 40,000 words for a single-framework book (one specific problem, one method). Push to 45,000 to 60,000 only if you're covering a full coaching curriculum across multiple relationship stages. Under 20,000 reads as a lead magnet, not a paid book.
What trim size is standard for this category?
6 x 9 inches for print-on-demand and the direct-sale PDF. It's the standard nonfiction trade size, matches what's already selling in the relationship category on Amazon, and doesn't look like a workbook or a pamphlet.
Do I need a print version or is ebook-only fine?
Ebook-only is fine to launch. But relationship coaches specifically benefit from a paperback option because it's a physical prop for speaking gigs, podcast appearances, and in-person client consults. Add it once the ebook is validated.
Should I include client stories and testimonials in the book itself?
Yes, but anonymized and with permission. Real anecdotes (changed names, changed identifying details) do more to build trust than any framework diagram. Put 2 to 3 in the front matter and weave the rest through the chapters where they illustrate the method in action.
What license and rights language do I need?
Standard copyright page: all rights reserved, your name, year, and a line stating the book is for informational purposes and not a substitute for licensed therapy. This isn't optional if you coach on anything touching mental health adjacent topics. It's a liability basic, not a nice-to-have.

Volumes Worth Commissioning

nonfiction

The Repair Conversation

One scripted framework for the fight that keeps recurring in every relationship.

A tight, single-framework book built around one repeatable conversation structure clients can run at home after a rupture (an argument, a broken promise, a trust breach) without needing you in the room. Built for the coach whose whole practice centers on communication repair.

nonfiction

Ready or Reactive

A dating-readiness diagnostic that turns 'am I ready to date again' into a 7-day answer.

A diagnostic-driven book for coaches working with clients coming out of breakups, divorces, or long single stretches. Structured around a self-assessment the reader completes in the first chapter, then a week-by-week path built on their specific result. Doubles as a lead-qualification tool for 1:1 coaching intake.

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