A Format
The exact ebook spec for therapists and counselors: word count, trim size, file format, front matter, and pricing for KDP and direct sale on Quari Press.
You already write the material. Session notes, intake handouts, the explanation you give every client about anxiety or attachment or grief, worded slightly different each time but always landing on the same core idea. That's a book. What stops most therapists and counselors isn't the content, it's the format questions nobody answers clearly: how long should it be, what file type does KDP actually want, does a workbook need different specs than a straight read. This page is the spec sheet. Word count, trim size, front matter, pricing tier, all of it, so you can stop researching and start writing. Quari Press builds the file to these specs automatically when you publish, so the technical side is handled the moment you're done writing. Below: the production spec, the two most common ways therapists turn their expertise into a sellable book, and the questions that come up every time.
A vague, badly formatted ebook undercuts the exact credibility you're trying to build. Readers researching mental health topics are already wary, sloppy production reads as an unlicensed opinion, not professional guidance. Getting trim size, front matter, and structure right isn't cosmetic, it's part of how the reader decides whether to trust what's on the page.
25,000 to 40,000 words is the sweet spot for a focused nonfiction title on one issue (anxiety, boundaries, a specific stage of grief). Structure it in 8-10 short chapters, each built around a single reframe or exercise rather than a broad topic dump. A reader in distress needs to be able to open to any chapter and get something usable in ten minutes.
Front matter: title page, a short disclaimer (educational, not treatment, crisis line included), and a one-paragraph author bio establishing your license and specialty. Back matter: a resources page, and a direct call to book a consultation or join your list. Skip the extended acknowledgments and dedication pages, they're for memoir, not a working guide.
KDP wants a properly formatted EPUB or a Word doc it converts on upload, reflowable text, embedded fonts avoided, images at 300 DPI if you include worksheets. For direct sale through Quari, you control the PDF as well, useful for workbooks with fillable fields or fixed-layout worksheets that need to stay pinned to the page.
$9.99-$14.99 for a straightforward guide, $14.99-$19.99 if it includes worksheets, assessments, or a companion workbook section. Underpricing a clinically grounded book signals it's thin content, not a bargain. Price direct sale at or slightly above your KDP price since you're offering the buyer a direct relationship with you instead of a marketplace transaction.
nonfiction
“For clients who need the work to keep going after the fifty minutes end.”
A short, practical ebook built for the client who wants more structure between sessions. Written in your voice, using your actual frameworks, so it functions like an extension of your practice rather than a generic self-help title.
nonfiction
“Reach the people you can't see yet with the framework you use with the people you can.”
A book built for the reader who found you online but isn't ready, able, or local enough to book. It carries your specific method into their hands and turns a stranger into someone who trusts your name before they ever call.
Make Your Own
Write it, illustrate it, publish it. You own the copyright the moment it exists — sell it on Amazon, Gumroad, or your own site. Quari only takes 15% on books sold through your Quari storefront.