A Guide
A step-by-step guide for executive coaches to write and publish a credibility-building ebook using their own frameworks, no ghostwriter or $15K+ price tag required.
You've delivered the same core framework in 200 coaching calls. You know exactly what makes a VP freeze up before a layoff conversation, or why a new C-suite hire burns their first 90 days. That knowledge is a book. The reason it isn't written yet has nothing to do with writing skill and everything to do with time, format, and the fear of sounding like every other "leadership coach" on Amazon. A ghostwriter costs $15,000 to $50,000 and takes your voice and turns it into theirs. Quari Press does the opposite: it takes what's already in your head, structures it into chapters built around your actual coaching framework, and gets you a real, sellable ebook without handing your story to a stranger. Here's the exact path.
Before you write a single chapter, list the 5-7 recurring problems you solve for clients and the specific method you use for each. This becomes your table of contents. If you can't name 5 distinct problems, you're not ready to write yet, you're ready to run 3 more discovery calls.
Structure chapters as before-state, breakdown moment, method, after-state, not as abstract topics like 'Communication' or 'Trust.' A reader should be able to locate themselves in the before-state of chapter 3 and feel seen within two paragraphs.
Record yourself explaining each framework the way you'd explain it to a client on a call. Transcribe it. That transcript, cleaned up, is a stronger first draft than anything you'll produce staring at a cursor. Quari Press lets you build chapters directly from this kind of raw material.
Use the platform to structure your chapters, keep your voice consistent across the manuscript, and avoid the generic-AI tone that makes a leadership book instantly forgettable. The tool assists structure and pacing, you supply the actual expertise.
A self-assessment, a 3-question test, a decision tree, something the reader can act on immediately. This is what separates a coaching book from a coaching book that generates leads.
Set your price in the $19-49 range, publish through Quari Press, and put the link in your email signature, LinkedIn bio, and after every keynote or podcast appearance. The book's job is to pre-sell you before the first call happens.
Most coaches who never finish a book aren't bad writers. They're drowning in a blank page with no structure, trying to write a book the way they'd write an essay instead of the way they run a session: framework first, story second, application third. The fix is starting from your existing IP, not a blank document.
A book from an executive coach exists to do one job: get the right prospect to finish it and think 'I need to work with this person.' That means every chapter should end with a diagnostic question or a mini-framework the reader can try alone, then hit a wall that only 1:1 coaching solves. Write toward that wall on purpose.
Generic leadership advice is everywhere. What you have that nobody else has is the specific pattern you've seen repeat across dozens of clients: the exact moment a first-time exec sabotages a board relationship, the specific phrase that gets a team to stop deferring. Anonymize the details, keep the pattern. That's your differentiation.
This isn't a $4.99 Kindle impulse buy. Coaches who do this well price between $19 and $49, bundle a workbook or assessment as a companion, and use the book as the top of a funnel that ends in a discovery call, not as a standalone revenue line.
business
“Turn your onboarding-coaching sessions into the book new execs buy before day one.”
A tactical guide built from the pattern you see over and over: talented people promoted into exec roles who stumble in the first quarter because nobody taught them the politics, not the job. Structure it around the 5 most common first-90-days mistakes you've coached clients through, each with a diagnostic and a fix.
business
“The book for the exec who's brilliant in a 1:1 and invisible in a room of 12.”
Built around your communication and presence coaching framework, this book targets the specific and common client complaint: capable leaders who lose the room in group settings. Each chapter breaks down one scenario (the pushback moment, the interruption, the silence after a hard question) with the method you use to coach through it.
Make Your Own
Write it, illustrate it, publish it. You own the copyright the moment it exists — sell it on Amazon, Gumroad, or your own site. Quari only takes 15% on books sold through your Quari storefront.